Why is BASEBALL better on radio in 2021?


– by Shannon Wray-Norris

Despite the fact that the Phillies games were “fanless” for the first time in history in 2020 (with cardboard cut outs of fans in the stands and crowds cheering sound effects) …100.7 ZXL is thrilled to announce that the Phillies WILL BE BACK ON THE RADIO AIRWAVES in 2021. The Phillies will host NL East division arch-nemesis, The Atlanta Braves on Thursday April 1st 3:05p

As if 2020 wasn’t bizarre enough, hearing your favorite past-time on the air VS. on watching on TV (the only two ways you can experience a game)…will be more entertaining, believe me. Why?

Theatre of the mind! 

Wouldn’t it be great if you could just listen to a Phillies game, drink your beer, eat your hot dog and sit back and hear the crowd roar and organ in the background? Dare I say, it would ALMOST BE NORMAL? You can, and when you listen to the Philadelphia Phillies on 100.7 ZXL “South Jersey’s Rock Station”, 93.1 FM and WMID 1340/1230AM, you can just drift off and go back to life as we knew it.  On TV, you will be faced with cardboard cut outs, no fans, no crowd and no amusing mid game antics. It will be a big fat  reminder that baseball is different.

Yes, this is a shameless plug for radio but, every dog has it’s day and right now, good ‘ole radio is a very desirable medium for listeners and advertisers. 100.7 WZXL listeners have been loyal fans of “South Jersey’s Rock Station”, for more than 30 years…and for more than 20 of those years, South Jersey has tuned exclusively to 100.7 ZXL, WMID 1340/1230AM/93.1FM to hear the Phillies games, which are broadcasted on all station frequencies to Atlantic, Cape May, Cumberland and Ocean Counties.

How does this change sit with announcers like Scott Franzke, Kevin Frandsen & Larry Andersen while calling games without live ticket holders? Phillies Executive VP, David Buck, had this to say about the upcoming season. “For everyone, it’s been an unbelievable three or four months. There were times I wasn’t sure we were going to get here,  but about two or three weeks ago I thought this is going to happen. It’s going to be weird, it’s going to be different, but we are all getting really excited.” The team has
played several inter squad games in an empty Citizens Bank Park to prepare for the season.

2021 FA Update: Welcome back J.T. Realmuto. Are you the lucky charm for Philadelphia Phillies? …with a five-year, $115.5 million contract.

About Equity Communications: Multimedia company with 20+ years in the market offering an array of digital advertising opportunities and top-rated radio stations with various musical formats reaching more than 280,000 diverse listeners in Atlantic, Cape May, Cumberland & Ocean Counties:
95.1 WAYV,100.7 WZXL,96.1 The Touch, 99.3 The BUZZ, 93.1 WEZW, 1340/1230 WMID AM. 95.1 WAYV, the company’s heritage Hot Adult Contemporary station houses the Nielsen-rated #1 “Mike & Diane Morning Show”. For more than 30 years, 100.7 WZXL has been “South Jersey’s Rock Station”, featuring heritage morning show hosts, “JoJo & Scotty”. 100.7 WZXL is the home of the Philadelphia Phillies and the title sponsor of the “100.7 WZXL Atlantic City Beer & Music Festival.”

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